Saturday I set up a photography area in my studio. This is not the first time I've set up a dedicated photography area (nor the second). I know it's important. I know about diffused light, I know to minimize shadows ... even how to do it (to some degree), I know about full-spectrum light, and I know about the Rule of Thirds. But, when it comes down to it, in the limited amount of time I have to attend to business I'd really just rather be making beads.
Of course, to make more beads I occasionally need to buy new glass. If I want to attend to something called a "business plan", that means I need to occasionally sell something. I am very fortunate to have a couple of retail stores that carry my beads, but as anyone with any investing experience knows, it's good to diversify. So, putting some effort into building online sales is a good idea.
More sustainable purchasing power = more potential growth.
Marketing = Good!
Okay. Excellent argument. Yet, why do I still avoid marketing - particularly the photography part of marketing? In the September 2010 issue of Art Jewelry magazine, Marlene Richey wrote her Business Savvy column about "Maker, Manager, Marketer: How to Budget Your Time." As a rule of thumb, she recommended spending 50% of your time making, 25% managing, and 25% marketing. That seemed like a sound ratio to me. My problem is that it seems like when I get to it, I spend way more time than that just with editing the photos, let alone the uploading, etc. I'm not talking about, what I would consider, extensive editing either - a little cropping, a little brightness and contrast adjustment, and save. Maybe I just need an attitude adjustment. Maybe it would go faster then?
All of that is a rather long and round-about introduction to my main point, which is to emphasize the impressiveness of getting my butt in the studio to take some pictures. The motivation was that these focals are a little different than what I have made in the past and was pretty proud of the results. I still need to tweak my setup because the image isn't close enough to get good detail. Nevertheless, I put this collage together so you could see the basic result. Now all I need to do is take some close-up photos, edit the photos, upload to Etsy, measure the bead dimensions, write up a compelling description with the measurements ... but I digress:
What do you think?